Toyota in China: Selling at 'China Price'



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Code : COM0082

Year : 2005

Industry : Automobiles

Region : China

Teaching Note:Not Available

Structured Assignment :Not Available

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Abstract: Toyota has always strived to be a cost and quality leader.

In 2005, Toyota's new cost-cutting initiative comes from China and its 'China Price' has become its new benchmark to cut the cost of its auto components further.

For this, Toyota has planned certain cost-cutting strategies that are likely to come across certain hindrances.

Pedagogical Objectives:

  • To discuss Toyota's cost management strategies
  • To discuss the challenges for Toyota’s new initiatives.

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    Keywords : Toyota production system; Benefits of lean manufacturing; Toyota’s CCC21(Construction of Cost Competitiveness for the 21st century); Keiretsu; The Single Minute Exchange of Die; Toyota’s cost-cutting strategies; Global Body Line; Toyota’s component suppliers; Core Competency & Competitive Advantage Case Study; Competition in China’s automobile industry; Sourcing and manufacturing auto parts in China; Toyota’s purchasing philosophy

    Contents :
    » Toyota's Traditional Approaches To cost management
    » Cutting Costs To The Core: The Chinese Connection


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